tag:blogger.com,1999:blog-44360656834040698112024-03-06T12:01:33.286-08:00Equipment Marketerseqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-4436065683404069811.post-58555903940587430282016-03-21T13:18:00.007-07:002016-03-21T13:33:19.085-07:00Equipment Marketers hosts 23rd Annual Commercial Laundry Trade Show<br />
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<i><span style="font-family: "times new roman" , serif; font-size: 12.0pt;">-- The only laundry trade show in the mid-Atlantic region </span></i><i><span style="font-family: "times new roman" , serif; font-size: 12.0pt;">bringing together laundry owners and operators --</span></i></h3>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6akQM_gQiM6ag_DjFtkg2OuaonoAWEaWvUR0VC5RBO1WSWlzCNtSBYJe3a0_CkpHD0IsDXb4vC_Cn10shv01NJCJncEAN9mJYLqchAD8QLdrnXc8T8zsBXzuxR9JKGcEIbB9D0MbCvuFS/s1600/Katie.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6akQM_gQiM6ag_DjFtkg2OuaonoAWEaWvUR0VC5RBO1WSWlzCNtSBYJe3a0_CkpHD0IsDXb4vC_Cn10shv01NJCJncEAN9mJYLqchAD8QLdrnXc8T8zsBXzuxR9JKGcEIbB9D0MbCvuFS/s200/Katie.jpg" width="118" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Katie Weitzman</i></td></tr>
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<i><span style="font-family: "times new roman" , serif; font-size: 12.0pt;">By Katie Weitzman, Equipment Marketers</span></i><br />
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<span style="font-family: "times new roman" , serif;"><span style="font-size: 12pt;">Equipment
Marketers, a commercial laundry </span>distributor<span style="font-size: 12pt;"> doing business since 1945, will be
hosting their 23</span></span><sup style="font-family: 'Times New Roman', serif; font-size: 12pt;">rd</sup><span style="font-family: "times new roman" , serif;"><span style="font-size: 12pt;"> annual Commercial Laundry Trade Show and Service
Seminar at the company’s headquarters in Cherry Hill, New Jersey on Thursday,
May 5</span></span><sup style="font-family: 'Times New Roman', serif; font-size: 12pt;">th</sup><span style="font-family: "times new roman" , serif;"><span style="font-size: 12pt;">, 2016. Each year draws an unprecedented number of laundry
owners and operators to this event looking to purchase or lease new commercial
laundry equipment for their apartment complex, coin laundry store or on-premise
laundry facility. <o:p></o:p></span></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">The
event is such a success because it draws hundreds of laundry owners and
operators together to network, learn all that is new in the laundry business,
and meet all the manufacturers’ representatives including leading brand name commercial laundry equipment.
There are laundry seminars all day to join including this year: “What’s your
Laundromat Worth”, “Be your own Boss…How to Open a Laundromat”, and “Credit
cards, Payment Apps and More!” In the tradeshow area, there are over 25 vendors
of different products associated with commercial laundry equipment or
laundromats including card systems, energy-efficient lighting, financing,
on-demand laundry delivery software, hot water heaters, and soap machines and
detergents.<o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">There
will be commercial laundry factory service representatives on hand to teach
mini service seminars to owners and operators so they can learn to maintain and
make minor repairs to their equipment. There will be an ‘introduction to the
laundry industry’ seminar for anyone looking to get into the business. According
to Dick LaMaina, president of Equipment Marketers, “It is like a franchise
without the franchise fees. Equipment Marketers can recommend equipment, store
location and design, and facilitate financing.” The company has equipped
thousands of laundries in the mid-Atlantic Area. The laundry business is one
that is recession-resistant, a cash business with little labor, no inventory or
receivables and typically, has a high rate of return. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj90wnsAFu9RrAMDxGf1wlGggnCsufYrWv9XN6KtbLZeqy6rFVF4J9851O5HVYdT9sF0BX-xNAhpDioct9No-KV13NDQpW9B31Mp_yWz3ogKqpbRRwxfDa_4w4cP7dsVVnke4BUryc-V8uy/s1600/crowd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="123" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj90wnsAFu9RrAMDxGf1wlGggnCsufYrWv9XN6KtbLZeqy6rFVF4J9851O5HVYdT9sF0BX-xNAhpDioct9No-KV13NDQpW9B31Mp_yWz3ogKqpbRRwxfDa_4w4cP7dsVVnke4BUryc-V8uy/s640/crowd.jpg" width="640" /></a></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">If
an apartment owner is looking to make their residents’ laundry facilities a
premium amenity, this is the Trade Show to attend. Equipment Marketers
specializes in using the latest technology to update laundry facilities from an
unwelcoming environment into a first class amenity that will help owners to
retain residents in their community. Equipment Marketers offers laundry
monitory and internet-enabled applications for payment, so that residents know
when laundry equipment is available for use in the laundry room, can receive a
text or email when the laundry cycle is complete, and can pay for laundry using
their smartphone at the machine. <o:p></o:p></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Representatives
of Equipment Marketers will be available all day to speak with attendees about
the many options available for purchasing or leasing new Commercial
laundry equipment. There will delicious food served all day and prizes and
giveaways for everyone in attendance. Registration is suggested as the event
fills quickly. If you are interested in re-equipping your apartment central
laundry, opening a laundromat or attending Equipment Marketers’ Trade Show on
Thursday, May 5<sup>th</sup>, call today (800) 223-1376 or go to <a href="http://www.laundrytradeshow.com/">www.LaundryTradeShow.com</a>.<o:p></o:p></span></div>
eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com4tag:blogger.com,1999:blog-4436065683404069811.post-72075193762672221292012-02-13T04:50:00.000-08:002012-02-13T04:50:35.959-08:00Understanding Credit Card Fees and Charges<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:PixelsPerInch>72</o:PixelsPerInch> <o:TargetScreenSize>544x376</o:TargetScreenSize> </o:OfficeDocumentSettings> </xml><![endif][if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:DoNotOptimizeForBrowser/> </w:WordDocument> </xml><![endif][if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif][if gte mso 10]> <style>
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</style> <![endif]--> <div class="MsoNormal">One of the most exciting new developments in the coin laundry industry is the concept of credit card acceptance for laundry services.<span style="mso-spacerun: yes;"> </span>Recently, many companies, both old and new, have announced products to help the coin store laundry owner capitalize on new technologies and add this convenient form of payment into their operations.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">As with many new technologies, understanding all of the concepts and implications of these new systems can be challenging.<span style="mso-spacerun: yes;"> </span>This technology is no different.<span style="mso-spacerun: yes;"> </span>One of the most confusing concepts of accepting credit card payments is the way that the fees are calculated.<span style="mso-spacerun: yes;"> </span>This article will help you to understand the terms, how the charges are derived, and ideas on how you can help to keep the fees to a minimum. To help decipher some of the coded language used in the credit card industry and make it easier to understand, cashless industry expert Ryan Carlson helps shed some light on this daunting topic.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Merchant Account</b></div><div class="MsoNormal">As the retail business owner, you are a <i style="mso-bidi-font-style: normal;">Merchant.<span style="mso-spacerun: yes;"> </span></i>A <i style="mso-bidi-font-style: normal;">Merchant Account</i> is a special account that is established for the purpose of depositing net proceeds from credit card sales into a banking account of your choosing.<span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span></span>When this account is set up, you agree to the specific fees associated with accepting credit cards.<span style="mso-spacerun: yes;"> </span>When you set up a merchant account, you do so with a <i style="mso-bidi-font-style: normal;">Merchant Provider</i>.<span style="mso-spacerun: yes;"> </span>Different merchant accounts have different charges, so it is important to understand the fees associated with these accounts. Ryan Carlson uses a helpful analogy just about all of us can understand. “Think of a merchant account statement much like your statement from the telephone company.<span style="mso-spacerun: yes;"> </span>The amount you end up paying at the end of the month is rarely representative of the price quoted on the advertisement that was mailed to you. This is where you will need to find out the ‘effective rate’ when speaking with a merchant account provider. They may be hesitant to share this with you, but this is critical when learning what your actual fees are going to be.”<span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;"></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Getting your money from a credit card purchase is actually quite simple.<span style="mso-spacerun: yes;"> </span>The merchant account deposits your daily credit card sales, minus any agreed upon fees, and the deposits are typically made on a nightly basis. First-time merchants sometimes worry about having to wait until the end of the month to get paid.<span style="mso-spacerun: yes;"> </span>This is not the case, the money is deposited in your account each night!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Interchange Rates</b></div><div class="MsoNormal">One of the most common (and confusing) terms in the world of credit cards is interchange rates.<span style="mso-spacerun: yes;"> </span>This term refers to the fees that the issuing banks charge to complete a credit card transaction. “This is much like the ‘invoice’ price of a vehicle that a car dealership pays to an automotive manufacturer before it’s marked up for resale,” says Ryan Carlson.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">In a perfect world, these fees would be easy to determine and straightforward.<span style="mso-spacerun: yes;"> </span>However, this couldn’t be further from the truth!<span style="mso-spacerun: yes;"> </span>The interchange fee for a specific credit card is largely determined by the type of credit card used.<span style="mso-spacerun: yes;"> </span>You might think that an issuing bank provides and pays for the perks associated with the credit cards that they offer but they do not.<span style="mso-spacerun: yes;"> </span>Who pays for the reward programs, cash back offers, and other incentives?<span style="mso-spacerun: yes;"> </span>The merchant does (that’s you) and it is done through these regulated interchange rates.<span style="mso-spacerun: yes;"> </span>The better the customer advantage program is, the higher the interchange fees are.<span style="mso-spacerun: yes;"> </span>In other words, when a customer uses a “Super Platinum Airline Miles with 2% Cash-Back”<span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;"> </span>card, the rates that you are charged are higher than a standard debit card.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">An interchange rate typically has two elements, a transaction fee plus percentage rate.<span style="mso-spacerun: yes;"> </span>For example, a credit card might charge $0.10 per transaction plus 1.65% of the total.<span style="mso-spacerun: yes;"> </span>So, for this example rate, a $10.00 sale would result in $0.10 (transaction fee) plus $0.165 (percentage) or $0.265 total (about 2.6% of the total).</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">If the interchange rate is calculated on a higher sale, the overall percentage is less.<span style="mso-spacerun: yes;"> </span>For example, if the transaction was $100.00 and we used the same interchange rate as above, the fees would be $0.10 (transaction fee) plus $1.65 (percentage) or $1.75 total (1.75% of the total).<span style="mso-spacerun: yes;"> </span>With this pricing structure, you can see how it is in your best interest for the credit card transactions to be higher, rather than lower.<span style="mso-spacerun: yes;"> </span>This results in a lower overall percentage of fees paid per transaction.<span style="mso-spacerun: yes;"> </span>(This is why you sometimes see signs posted in small shops like “$10 minimum for credit”.)</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">3 Tier Pricing</b></div><div class="MsoNormal">In addition to the type of credit card, the interchange rate is often determined by the level of verification that is used when accepting a credit card.<span style="mso-spacerun: yes;"> </span>The first (and lowest cost) tier is called a qualified rate and is typically defined as the way that the majority of the credit cards will be processed.<span style="mso-spacerun: yes;"> </span>In a normal retail sales environment, this is usually when the physical credit card is swiped in the terminal.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The second tier is called a mid-qualified rate and is typically an exception to the “standard” way a credit is accepted or the type of credit card used.<span style="mso-spacerun: yes;"> </span>For example, if you key in the credit card number (rather than swiping it) or a customer uses a special credit card like a rewards card or business card, the transaction is categorized as a mid-qualified rate.<span style="mso-spacerun: yes;"> </span>Transactions of this type incur a higher interchange fee.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The third tier is called a non-qualified rate and is typically a further exception to the way that the credit is accepted.<span style="mso-spacerun: yes;"> </span>For example, if the credit card number is typed into the terminal and the address verification fields (or other requested information) are not provided, this will result in this type of qualification.<span style="mso-spacerun: yes;"> </span>A transaction can also be charged as non-qualified if the credit card acceptance terms are not followed (like not settling a daily batch within the allotted time frame).<span style="mso-spacerun: yes;"> </span>Non-qualified transactions are charged an even higher interchange rate.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Due to the Durbin Amendment legislation (more on that later…), the 3 Tier Pricing model now only applies to standard credit cards.<span style="mso-spacerun: yes;"> </span>Bank-debit cards (sometimes called “check cards”) are no longer affected by this tier pricing model.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">ISO (Independent Service Organization)</b></div><div class="MsoNormal">An ISO is an organization which essentially serves as a “middle man” to process the credit card transactions through the issuing bank.<span style="mso-spacerun: yes;"> </span>Doing such, they also get a “piece of the pie”.<span style="mso-spacerun: yes;"> </span>Ironically, their charges are typically referred to as discount rates, add-on rates, or a passthru.<span style="mso-spacerun: yes;"> </span>These fees are typically smaller than the interchange rates portion and, unlike interchange rates, are not regulated.<span style="mso-spacerun: yes;"> </span>These fees can be higher or lower, dependent on the organization’s determined rates, and may be subject to negotiation.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Junk Fees</b></div><div class="MsoNormal">These are fees charged by the credit card processor which may be listed as annual fee, statement fee, customer service fee, or PCI compliance fee.<span style="mso-spacerun: yes;"> </span>When choosing a credit card processor, you should try to identify these fees and negotiate these fees to as low as possible.<span style="mso-spacerun: yes;"> </span>As you can imagine, these fees can really add up and result in a large sum of money out of your pocket on a monthly basis.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">PCI Compliance</b></div><div class="MsoNormal">The Payment Card Industry Data Security Standard (PCI DSS) is a standard for systems which transmit credit card information to the processing agencies to reduce fraudulent transactions.<span style="mso-spacerun: yes;"> </span>All hardware and software solutions that are used in conjunction with the transmission of credit card information should meet the compliance requirements set forth by the Payment Card Industry Security Standards Council.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">This layer of PCI DSS regulation could impact overall fees but it is important to make sure that any solution considered meets this compliance.<span style="mso-spacerun: yes;"> </span>PCI compliance is important to make sure that the solution that you purchase today will remain a viable solution into the future.<span style="mso-spacerun: yes;"> </span>Companies who have verified compliance with the PCI DSS standard are easily identified on the PCI website at: <a href="https://www.pcisecuritystandards.org/approved_companies_providers/vpa_agreement.php">https://www.pcisecuritystandards.org/approved_companies_providers/vpa_agreement.php</a>. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Durbin Amendment</b></div><div class="MsoNormal">The Durbin Amendment was a last-minute addition to the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 and has recently gone into effect on October 1, 2011.<span style="mso-spacerun: yes;"> </span>This government reform had a drastic effect on the way that the interchange rate is determined for debit cards.<span style="mso-spacerun: yes;"> </span>As with most laws, its ramifications are complicated but one of the results of this act is that it lowered processing rates on debit cards.<span style="mso-spacerun: yes;"> </span>Although this appears that it will help merchants by lowering fees, some are skeptical that the banks may just charge higher fees in other areas to offset revenue losses.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">I would recommend that you call your existing merchant account provider (or one that you are considering) and ask them about Durbin and how their rates have been adjusted.<span style="mso-spacerun: yes;"> </span>If they are not able to provide information on adjusted rates, you may want to shop around to find a provider that will.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Unfortunately, complicated merchant account statements can help to mask the charges and fees that you are being charged.<span style="mso-spacerun: yes;"> </span>Although it may seem like a daunting task, spending some time looking over the statement, and then asking questions about all of the fees can help to increase your understanding and limit the charges.<span style="mso-spacerun: yes;"> </span>Don’t be afraid to negotiate to get fees reduced or eliminated.<span style="mso-spacerun: yes;"> </span>As with many services, the threat of switching to another provider can get some results!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">In Conclusion</b></div><div class="MsoNormal">Accepting credit cards and the associated headaches are nothing new to small business owners. Change is never easy but as a small business owner the ability to keep up with new industry developments is one of your greatest assets.<span style="mso-spacerun: yes;"> </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Carlson says, “A typical coin laundry business is small and nimble enough to make changes in the way they do business, unlike larger companies that always seem to be behind the curve. It’s not just a matter of putting your head in the sand hoping that credit cards will go away—because it’s just going to get more common-place, even in the coin laundry industry. Banks and other financial companies are finding ways of getting cashless forms of payment into the hands of even the poorest among us. The ‘un-banked’ will get plastic in their pocket either through prepaid Visa cards or through direct-deposit accounts setup for monthly unemployment assistance, government medical assistance, State Aid programs, and Social Security.” </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Learning about how credit cards work <i style="mso-bidi-font-style: normal;">now</i> sets you up to succeed. If you do decide to take the plunge and find a way to accept credit cards at your business just remember that you’re in the drivers seat—credit card programs are a commodity and somebody else is always willing to save you a few bucks, just like saving money on your car insurance.</div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com1tag:blogger.com,1999:blog-4436065683404069811.post-53680690129524351512011-11-30T08:22:00.002-08:002011-11-30T08:22:50.706-08:00Hitting a Moving Target - Marketing Your Coin Laundry Business<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if !mso]><img src="http://img2.blogblog.com/img/video_object.png" style="background-color: #b2b2b2; " class="BLOGGER-object-element tr_noresize tr_placeholder" id="ieooui" data-original-id="ieooui" /> <style>
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<div class="MsoNormal">Your coin laundry has been built and is in a good location. The machines are kept in working condition and the interior is clean and comfortable. The signage is proudly displayed and the doors are open! Is that enough? Perhaps that’s enough to keep the place running and the lights on but, to really keep the coin boxes (or the bank account) full, a marketing campaign is important to keep the customers coming in.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">While there’s nothing better than a highly visible and well-known location, there is always room for improvement in market share and that’s where marketing can help. For those not familiar with this aspect of the business, this may seem like a daunting task and may feel like hitting a moving target. However, following a few simple guidelines can make your marketing effective and bring more people in the door.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: .2in; mso-list: l0 level1 lfo1; tab-stops: list .25in; text-indent: -.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></b><b style="mso-bidi-font-weight: normal;">Keep it simple</b></div><div class="MsoNormal" style="margin-left: .2in;">You’ve heard this cliché a thousand times but in marketing, it’s really a golden rule. Advertising is based on a fleeting moment of attention. Most people have their guard up for marketing and are not interested in getting a full blown sales pitch for something that they are not interested in. A simple message, without too much detail, is the key to catching someone’s eye.</div><div class="MsoNormal" style="margin-left: .2in;"><br />
</div><div class="MsoNormal" style="margin-left: .2in;">Keep your marketing copy short and concise. “Bullet points” of only a few words each are one way to ensure that message is short and sweet. Your phone number, address, hours of operation, and website are all good things to include as well.</div><div class="MsoNormal" style="margin-left: .2in;"><br />
</div><div class="MsoNormal" style="margin-left: .2in; mso-list: l0 level1 lfo1; tab-stops: list .25in; text-indent: -.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></b><b style="mso-bidi-font-weight: normal;">Know your audience</b></div><div class="MsoNormal" style="margin-left: .2in;">Who are the people who will benefit from and frequent your coin laundry? Where do they live? What forms are marketing are they already receiving? Ensure that you get the most “bang for your buck” by advertising in a location which would reach the most potential customers as possible.</div><div class="MsoNormal" style="margin-left: .2in;"><br />
</div><div class="MsoNormal" style="margin-left: .2in;">Is there an ethnic group in your area which should be a focus of your marketing? Perhaps you can find a newspaper or even other location which this group of people would identify with. At the very least, adding a tagline in a different language or even other graphical elements can help you connect with this important audience.</div><div class="MsoNormal" style="margin-left: .2in;"><br />
</div><div class="MsoNormal" style="margin-left: .2in; mso-list: l0 level1 lfo1; tab-stops: list .25in; text-indent: -.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></b><b style="mso-bidi-font-weight: normal;">Focus on the unique</b></div><div class="MsoNormal" style="margin-left: .2in;">What makes your laundry better than the competition? Is it the cleanliness of your place? Is the number of large machines? Is it the convenient location? Do you offer WiFi? Do you accept credit cards? Anything that sets you apart and above the competition should be a prominent message within your advertising. Use your uniqueness to your advantage to convince people why they should frequent your location over the “other place”.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin-left: .2in; mso-list: l0 level1 lfo1; tab-stops: list .25in; text-indent: -.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></b><b style="mso-bidi-font-weight: normal;">Use iconic images</b></div><div class="MsoNormal" style="margin-left: .2in;">People’s brains make quick and easy associations and you should use this to your advantage in your advertising pieces. Don’t make them wonder what type of business you are advertising. Think of the marketing as a blip in which you have two seconds to make your point. Use iconic images, like a washing machine or laundry basket, so that people can identify what services you are providing. This, along with your business name, are important “must haves” in your design.</div><div class="MsoNormal" style="margin-left: .2in;"><br />
</div><div class="MsoNormal" style="margin-left: .2in; mso-list: l0 level1 lfo1; tab-stops: list .25in; text-indent: -.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></b><b style="mso-bidi-font-weight: normal;">Track effectiveness</b></div><div class="MsoNormal" style="margin-left: .2in;">Developing effective marketing is an ongoing process, full of trial and error. Not every marketing campaign will be a grand slam, filling your business with customers. Track every piece that you create and try to associate how effective each piece has been. Change your ad copy slightly each time. Try advertising in different locations. You don’t know what will work better if you never change your message delivery.</div><div class="MsoNormal" style="margin-left: .2in;"><br />
</div><div class="MsoNormal" style="margin-left: .2in; mso-list: l0 level1 lfo1; tab-stops: list .25in; text-indent: -.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></b><b style="mso-bidi-font-weight: normal;">Include an offer</b></div><div class="MsoNormal" style="margin-left: .2in;">There is a concept in marketing design called the “call to action”. This is the next step that the reader will take, hopefully to visit your store. One of the easiest ways to nudge the call to action along is to give the reader a clear cut reason to visit your coin laundry. A coupon or limited time offer is a great way to encourage people to get in your door. </div><div class="MsoNormal" style="margin-left: .2in;"><br />
</div><div class="MsoNormal" style="margin-left: .2in;">Also, merely printing the traditional “dotted line” coupon in an advertisement will encourage people to clip the ad and keep it handy for a potential visit to your business. If you can keep your marketing in the customer’s hands, long after the newspaper has been put in the trash, you’ll have a better chance of success.</div><div class="MsoNormal" style="margin-left: .2in;"><br />
</div><div class="MsoNormal" style="margin-left: .2in;">Also, if your coin laundry offers a Wash, Dry & Fold business, you may be able to offer a “Groupon” or similar coupon arrangement. Groupon.com (<a href="http://www.groupon.com/">www.groupon.com</a>) is an Internet phenomenon in which users sign up to receive an email announcing an offer each day. The offers are usually a 50% savings from normal pricing. For example, you can offer $40 of Wash, Dry & Fold for $20. Some laundry owners have had success with this program, some have not, but it’s certainly worth considering.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Once your marketing has gone out, keep an eye on your store’s traffic. I have found that it is very easy to spot the customer that is new to your store. You will see them walk in through the front doors and pause to look around the store to find out where to start. These new customers are the fruit of your marketing labor and should be nurtured to become valuable, continued customers. If you can, spend a few extra minutes to welcome them to your location, demonstrate how to use the equipment and answer any questions that they might have. They will appreciate this touch to help them navigate the vaguely unfamiliar laundry.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">These days, an article on marketing would not be complete without mentioning the Internet. Print advertising, though still important, should be complimented by a strong web presence for a complete marketing approach. The use of technology today, with items like smart phones and GPS units, allows people to find services whenever and wherever they need them. A full discussion of Internet marketing is beyond the scope of this article but it cannot be ignored in creating a complete marketing program for your business.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Using the simple guidelines outlined here can help you to create marketing which will increase your customer base. As I mentioned above, this process of marketing is much like hitting a moving target and should be an ever-changing development to see what works. Keep your marketing fresh at all times by revisiting these concepts frequently and tracking what works for your business. The right message in a good location can certainly help to keep those machines busy!</div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com2tag:blogger.com,1999:blog-4436065683404069811.post-23947449406793992762011-11-30T08:22:00.000-08:002011-11-30T08:22:02.666-08:00Controlling Service Costs Before You Buy<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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<div class="MsoNormal">One of the ongoing challenges that every laundry owner faces is the service factor of laundry equipment.<span style="mso-spacerun: yes;"> </span>After all, the coin laundry business is really the rental of laundry equipment.<span style="mso-spacerun: yes;"> </span>Since that equipment is the key element of your business, keeping it up-and-running is one of the most important concerns.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Today, I’m offering some advice on how to control (or at the very least anticipate) these service costs which can be done even <i style="mso-bidi-font-style: normal;">before</i> you purchase your laundry equipment.<span style="mso-spacerun: yes;"> </span>The overall objective here is to attempt to get some information on what support is available in two basic areas, warranty programs and service training.<span style="mso-spacerun: yes;"> </span>Your commercial laundry equipment distributor is the key since the distributor typically provides both of these services.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Warranty</b></div><div class="MsoNormal">There are generally two types of warranty which are provided for commercial laundry equipment, labor warranty and parts warranty.<span style="mso-spacerun: yes;"> </span>It is important to understand the difference between the two types.<span style="mso-spacerun: yes;"> </span>The labor warranty is typically a shorter period of time which is designed to “work out the kinks” of any new equipment and take care of any initial issues with the equipment.<span style="mso-spacerun: yes;"> </span>The labor warranty covers the cost of the technician and is typically offered by the distributor, not the manufacturer.<span style="mso-spacerun: yes;"> </span>As the purchaser of the equipment, it is beneficial to understand exactly what this labor warranty covers.<span style="mso-spacerun: yes;"> </span>Does it cover the travel costs to your location?<span style="mso-spacerun: yes;"> </span>Are there exceptions which are not covered?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The second type of warranty is the parts warranty.<span style="mso-spacerun: yes;"> </span>This warranty covers a much longer period and is offered by the manufacturer of the equipment.<span style="mso-spacerun: yes;"> </span>Admittedly, parts warranties can be confusing but it is important they are understood.<span style="mso-spacerun: yes;"> </span>First and foremost, get a copy of the parts warranty and read it carefully, including the fine print.<span style="mso-spacerun: yes;"> </span>Some companies don't warrant the wearable components, while other companies offer more comprehensive warranties.<span style="mso-spacerun: yes;"> </span>Many warranties have several time periods built in for different parts of the machine.<span style="mso-spacerun: yes;"> </span>In fact, sometimes the longest warranty periods will be advertised but these warranties are only valid for certain parts of the machine.<span style="mso-spacerun: yes;"> </span>An extra long parts warranty on the cabinet is generally never fulfilled since the cabinet very rarely fails, even after 10 – 15 years.<span style="mso-spacerun: yes;"> </span>A good parts warranty covers <b style="mso-bidi-font-weight: normal;">all parts</b> in the machine, with very few exclusions (like vandalism and gross negligence).<span style="mso-spacerun: yes;"> </span>It can take just one part not covered by warranty to more than account for a price difference in a proposal.<span style="mso-spacerun: yes;"> </span>It is important to understand what is going to be covered so that you can factor this into the total equipment cost (and not just the price tag).</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">There are plenty of questions to ask relating to parts warranty.<span style="mso-spacerun: yes;"> </span>Do the parts need to be returned?<span style="mso-spacerun: yes;"> </span>In a tiered parts warranty, exactly what is covered under each time period?<span style="mso-spacerun: yes;"> </span>Is there any paperwork to fill out or will your distributor handle that?<span style="mso-spacerun: yes;"> </span>When the warranty parts are replaced by a distributor’s technician, is there any handling or other extra charges? <span style="mso-spacerun: yes;"> </span>Also, make sure the lowest priced supplier has a comparable warranty.<span style="mso-spacerun: yes;"> </span>Ask the questions before you buy so that you are not surprised later!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Service Training</b></div><div class="MsoNormal">Although there are surely instances where a trained service technician must be called in to do a repair, many of the common service issues can be solved with a little know how and a screwdriver.<span style="mso-spacerun: yes;"> </span>The second area which you should research is the service training opportunities offered by the distributor.<span style="mso-spacerun: yes;"> </span>When you purchase the equipment, good distributors offer ongoing service school training opportunities for their customers.<span style="mso-spacerun: yes;"> </span>Many of these training sessions are wrapped up as a full day event of food, prizes, presentations and industry networking.<span style="mso-spacerun: yes;"> </span>See what your distributor offers in terms of an Open House or Service Seminar for continual support of their customers.<span style="mso-spacerun: yes;"> </span>Even if you can’t get to an Open House or Service Seminar before your purchase, a well-developed website might have video of their events available for viewing.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The best training sessions are taught directly by the manufacturer’s representative, so find out who teaches the classes.<span style="mso-spacerun: yes;"> </span>How often are these schools held during the year?<span style="mso-spacerun: yes;"> </span>The service technicians may also be a very good resource, since they are out there every day dealing with these service issues. Are the service technicians available on these days for one-on-one questions?<span style="mso-spacerun: yes;"> </span>Is there any cost to attend the service school?<span style="mso-spacerun: yes;"> </span>Attending these classes prior to buying equipment is a good way to experience the amount of distributor support that you’ll have moving forward.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">In each of these areas, the most important thing is that you ask questions so that you are not surprised later.<span style="mso-spacerun: yes;"> </span>Get to know your distributor well as they are going to be providing these services to you, either directly or as the agent between you and the manufacturer.<span style="mso-spacerun: yes;"> </span>The more information that you can gather and understand before you purchase can alleviate frustration and confusion when you actually need the parts or service. Also visiting a bricks and mortar distributor headquarters will provide an idea of how well-established the business is and that there is a physical place you can go if you have an issue with your purchase. <span style="mso-spacerun: yes;"> </span>Setting your expectations and understanding of the process early in the ownership process will allow you to concentrate on your day-to-day goals of making your business a success!</div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-31192660687498767612011-11-30T08:21:00.000-08:002011-11-30T08:21:17.608-08:00Social Media versus Social Reality<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if !mso]><img src="http://img2.blogblog.com/img/video_object.png" style="background-color: #b2b2b2; " class="BLOGGER-object-element tr_noresize tr_placeholder" id="ieooui" data-original-id="ieooui" /> <style>
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<div class="MsoNormal">Okay, I am a self-professed geek.<span style="mso-spacerun: yes;"> </span>I love gadgets, the Internet, and the use of technology to make our lives easier. At the same time, I always like to provide myself with the challenge of ensuring<b style="mso-bidi-font-weight: normal;"> </b>that new technology has a valid and proven benefit and it is not just technology for technology’s sake.<span style="mso-spacerun: yes;"> </span>It has to have a tangible benefit to my life without being burdensome.<span style="mso-spacerun: yes;"> </span>To me, this “reality check” is needed to validate the benefit.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">It is with this exercise that I am examining the very popular social media that has been generating a lot of buzz in the media.<span style="mso-spacerun: yes;"> </span>Here, I will present several examples of applying the underlying concept of the social marketing phenomenon in real life applications.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">One of the strongest benefits of social media is making a <b style="mso-bidi-font-weight: normal;">connection</b> with people.<span style="mso-spacerun: yes;"> </span>Facebook and Twitter allow the user to communicate with a large number of people who have “signed up” to participate and receive the media stream into their virtual lives.<span style="mso-spacerun: yes;"> </span>This concept of having to actively agree to receive this information is what I call “pull marketing”.<span style="mso-spacerun: yes;"> </span>In order to get access to an audience, that audience has to agree to be a part of this system.<span style="mso-spacerun: yes;"> </span>That’s ultimately the huge challenge with this type of marketing.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">This being new technology, there is a certain level of adoption that is constantly growing.<span style="mso-spacerun: yes;"> </span>I have to keep in mind that not everyone is as geeky as I am.<span style="mso-spacerun: yes;"> </span>Not everyone has a smart phone (although this is quickly changing).<span style="mso-spacerun: yes;"> </span>As a business executive, I commonly use this technology on a daily basis for the specific task of business communication.<span style="mso-spacerun: yes;"> </span>As a casual consumer, however, I use the technology, especially social media, to be connected to my friends and family and to find out how to spend my free time to increase these social contacts.<span style="mso-spacerun: yes;"> </span>Those are the strongest benefits to social media, hence the self-describing name.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">However, for a business owner, I recognize the benefit of tapping into new advertising ideas.<span style="mso-spacerun: yes;"> </span>Is there a way to merge the core of social marketing into the real world?<span style="mso-spacerun: yes;"> </span>I think we can do this if we step back and look at the ways to increase our social connection to consumers.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><i style="mso-bidi-font-style: normal;">Is social media the only (and most effective) way of connecting to people?</i></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; text-autospace: none;">The local coin laundry can be perceived as a service that is offered to the community in which it is located.<span style="mso-spacerun: yes;"> </span>Ultimately, it is providing a physical location within the community in which people can gather to gain access to equipment that helps them to perform a basic human need ― to provide clean clothing.<span style="mso-spacerun: yes;"> </span>Many aspects of a good coin laundry include amenities to make this experience more comfortable.<span style="mso-spacerun: yes;"> </span>A clean atmosphere, comfortable seating and some sort of entertainment are among these items.<span style="font-family: "MS Shell Dlg 2"; font-size: 8.5pt;"></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Can we expand the development of a comfortable location for other purposes?<span style="mso-spacerun: yes;"> </span>Is there a way that we could get people to congregate at our coin laundry for a more social purpose?<span style="mso-spacerun: yes;"> </span>A Single Parents Night at your laundry could offer a free single load of laundry to single parents while simultaneously offering a social connecting point in the community.<span style="mso-spacerun: yes;"> </span>To potentially expand on this idea, there is a webpage called Meetup.com (<a href="http://www.meetup.com/">http://www.meetup.com</a>) that could provide ideas on all kinds of groups that connect with regular meetings.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Also, perhaps a special customer appreciation day could be organized to provide a social meeting atmosphere.<span style="mso-spacerun: yes;"> </span>It would be very easy and relatively inexpensive to set up a grill in your parking lot and provide free hot dogs and snacks to your patrons.<span style="mso-spacerun: yes;"> </span>Is there an acoustic musical act that is looking for exposure in your area? If your location is visible and accessible (and I hope it is!), passersby could easily see this event and stop by to get to know your laundry.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Although social media outlets provide a way to reach out to new customers, the primary use is to communicate with customers who have already signed up to “like” or “follow” you.<span style="mso-spacerun: yes;"> </span>In most cases, these are existing customers.<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">And not all of your customers are following your posts on the Internet.<span style="mso-spacerun: yes;"> </span></b>Perhaps a better way to communicate with people who are in your store as customers is to post information within the store itself.<span style="mso-spacerun: yes;"> </span>By displaying signage in your store explaining different aspects in which you connect with the community, you have the potential to communicate with 100% of your current patrons!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="line-height: 13.5pt;">At the recent Clean show in Las Vegas, the CLA sponsored a session in which coin laundry owners discussed their marketing efforts, <i style="mso-bidi-font-style: normal;">Upfront and Online: Leading Store Owners Discuss e-Marketing</i>.<span style="mso-spacerun: yes;"> </span>In this session, Texas coin laundry owner Louise Messano explained how she used social media to keep in touch with her customers.<span style="mso-spacerun: yes;"> </span>When the area suffered a fire in their community, Louise organized a clothing donation campaign.<span style="mso-spacerun: yes;"> </span>To me, this is an excellent idea than transcends social media and extends into real life.<span style="mso-spacerun: yes;"> </span>The announcement on social media sites is not the main point here, only a small vehicle of promotion of this campaign.<span style="mso-spacerun: yes;"> </span>The important fact is that Louise connected to her community and worked with her patrons to supply help.<span style="mso-spacerun: yes;"> </span>A campaign like this could easily be promoted to the people that are in your store everyday with signage within the store itself.<span style="mso-spacerun: yes;"> </span>There is no doubt that social media is a good way to promote your message and marketing but the important thing is to actually <b style="mso-bidi-font-weight: normal;">do something</b> to connect with the customers.</div><div class="MsoNormal" style="line-height: 13.5pt;"><br />
</div><div class="MsoNormal" style="line-height: 13.5pt;">What other success stories are out there in the social media phenomenon?<span style="mso-spacerun: yes;"> </span>I am wondering if, at the heart of every social media success story, there is a real life social event that is the bigger connection between the successful laundry store owner and their everyday customers.<span style="mso-spacerun: yes;"> </span>The beauty about the Internet is that these ideas are now out there in plain view for all to see.<span style="mso-spacerun: yes;"> </span>As a business owner, you have the advantage of finding those campaigns and making them reality in your own store. </div><div class="MsoNormal" style="line-height: 13.5pt;"><br />
</div><div class="MsoNormal" style="line-height: 13.5pt;">Social media and Internet marketing is a new way to reach out to your customers, and I am by no means suggesting that you don’t try and leverage this new technology.<span style="mso-spacerun: yes;"> </span>If you are adding this type of marketing to your business, you are no doubt ahead of the curve and on the bleeding edge of your marketing efforts.<span style="mso-spacerun: yes;"> </span>It can be done for little or no costs, only your time.<span style="mso-spacerun: yes;"> </span>Keep doing it and I am sure you will reap the benefits.<span style="mso-spacerun: yes;"> </span>However, don’t get trapped in the media buzzwords and loose track of what is happening in your “bricks and mortar” business.<span style="mso-spacerun: yes;"> </span>Make sure that your marketing efforts include a social connection to your customers in the real world for maximum benefits!</div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-85189155565594571522011-11-30T08:20:00.000-08:002011-11-30T08:20:34.091-08:00"I Love Providing This Service" - Former Restaurateur Builds Successful Laundry Chain in Western Pennsylvania<div class="MsoNormal">Louie Tsiris left his small hometown village in Greece in 1974 to come to America. When he arrived in Indiana, Pennsylvania, he had only a suitcase full of clothes and $250 to his name. He spoke very little English and started working in a restaurant business that his brother had established in the western Pennsylvania town. Only six months later, his brother left the business with Louie in charge. Tsiris worked hard in this business and created a livelihood which would serve as a base for his respectable and lucrative career.</div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ5iN0gahCt6lWscpPOK3lOiMPyfqAxR3mN66QddhGhcuDpGaSeQcOQJE1sxGnv-6je-Cci1jMCn5Fkofus5nK-QTXxnXoJC5VbbdONvPOHowjuqYUx_cnH64QmVfp6tw6FyGmaoWQqaNO/s1600/Louie+in+Front+of+Washers.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ5iN0gahCt6lWscpPOK3lOiMPyfqAxR3mN66QddhGhcuDpGaSeQcOQJE1sxGnv-6je-Cci1jMCn5Fkofus5nK-QTXxnXoJC5VbbdONvPOHowjuqYUx_cnH64QmVfp6tw6FyGmaoWQqaNO/s400/Louie+in+Front+of+Washers.jpg" width="400" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">In 1983, Tsiris moved to Slippery Rock, Pennsylvania and opened an Italian restaurant in this small college town. He will tell you that the restaurant business can provide some nice profits but represents long days of hard work. “I had twenty five people working for me but I found that I had to schedule two people for every one that would actually show up. When somebody called off, guess who had to work for them?”</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Back then, Tsiris would work 60-70 hours a week and, at one time, worked a full three and a half years without taking any vacation. “After a while in the restaurant business, I found that I couldn’t remember what my kids looked like,” he explained. “There were a lot of headaches.”</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The restaurant in Slippery Rock had a basement area that he wanted to use for another potential business. Acting on the recommendation of a food deliveryman, Tsiris connected with an equipment distributor and decided to open a coin laundry in this space. He went into business with this individual, who as his partner, could help with the capital investment – and the rest, as they say, is history.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The initial Slippery Rock Laundromat was the springboard for Tsiris’ successful coin laundry career. The college residents in town provided an instant customer base of patrons who needed to do their laundry. “There were plenty of college students here who needed to do their laundry and the laundry business was very profitable. With a low vend price (by today’s standards), I could make quite a decent profit.”</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">With his initial laundry doing well, Tsiris looked to expand his laundry business, and leave the busy and tiring restaurant business altogether. So, in 1991, he ventured out on his own, purchasing a laundromat in Butler, Pennsylvania. “Most of my friends thought I was crazy with the location I’d chosen, but it remains one of our most profitable stores,” he said. Thus began his coin laundry empire in western Pennsylvania.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Over the next fifteen years, Tsiris and his wife, Beth, developed five more coin laundry locations until they owned a total of seven coin laundries in western Pennsylvania. The laundries cover a vast area, with stores which are one hour to the north and one hour southwest of their home in Slippery Rock. Only recently, did they sell one of the laundries in Kittanning, PA, still leaving them with six profitable locations.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpAqqsHZ4ILs99GegdbuDpMkzwej9x-FYt1tOz7UGluVGPic_67IUMYolrYEOB-NyTq-WpJ3yGqlKQcZKQ5fppUsHQJMthbuYuNANPYdyUkY7urDMHuYr4hE4ya-3Z4QWC4dXM2Ewe2AYH/s1600/P1040266.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpAqqsHZ4ILs99GegdbuDpMkzwej9x-FYt1tOz7UGluVGPic_67IUMYolrYEOB-NyTq-WpJ3yGqlKQcZKQ5fppUsHQJMthbuYuNANPYdyUkY7urDMHuYr4hE4ya-3Z4QWC4dXM2Ewe2AYH/s400/P1040266.JPG" width="400" /></a></div><br />
In 1999, Tsiris sold the restaurant in Slippery Rock, but continues to run the basement laundry to this day. In fact, less than a year ago, he bought out his partner to own all of the laundries himself. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">These days, Tsiris spends two days a week collecting the coins from his laundries. Beth handles the paperwork and management of the stores. Louie said he loves the flexibility of the few hours spent working in the coin laundry business, especially when compared to his bustling restaurant business of his past. “I work probably half the amount of hours, and I manage seven laundromats pretty much by myself – and I don’t have any problems keeping up with it,” he said. “I love every minute of this business. One of the best things is that the machines never talk back!” </div><div class="MsoNormal"><br />
<br />
</div><div class="MsoNormal">Two of the laundries that the Tsiris family purchased were existing stores; however, the others were different businesses that Louie remodeled. “When I started my first laundry, it was a vacant building and I was so excited to get in there and wear my old dirty clothes and remodel the whole building,” he remembered.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The western Pennsylvania area is unique. The area is covered with rolling hills and large tracts of land between the cities. Most of the towns there were booming steel towns, when that business was in its heyday. These days, the cities are comprised of the sprawling suburbs that epitomize middle-class America. “Those who come into my lundromats are middle-income people, with a lot of elderly customers. I enjoy having them as customers.”</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">One of the particular challenges that Tsiris faces is that many of his customers are resistant to change. All of his coin laundries are unattended, and the introduction of some of today’s modern equipment has been a definite challenge. “I use mostly top loaders for my single load washers,” he explained. “People here are used to these machines, and changing their ways can be difficult. The new front loaders are good machines due to their efficiency, but I have had a hard time introducing them. As for card systems, forget about it. People here are used to using coins.”<br />
<br />
</div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz8dVgzcE4fwrILMbcFsNc5qE2PM1wWtByshhDpu_gghMWwPw2yCc_gRvpTlTFLAUhmp5vsp58-mV-EIncTis8xV8pg49Vd7v6eIVKcyhZ1abu9evDVTNB8L1OVYvW7s9KdKY1B_OeUkZS/s1600/P1040298.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz8dVgzcE4fwrILMbcFsNc5qE2PM1wWtByshhDpu_gghMWwPw2yCc_gRvpTlTFLAUhmp5vsp58-mV-EIncTis8xV8pg49Vd7v6eIVKcyhZ1abu9evDVTNB8L1OVYvW7s9KdKY1B_OeUkZS/s400/P1040298.JPG" width="400" /></a></div><br />
</div><div class="MsoNormal">In fact, only recently has the concept of enhanced cycles been introduced in Tsiris’ laundries. Equipment Marketers, Louie’s Maytag equipment distributor, has convinced him to offer this feature on his newest equipment. “In my last purchase of Maytag top loaders, we activated the Super Cycle,” he explained. “Yesterday, I saw a customer come in, and he used four washers and the Super Cycle in every one of them. The profit is good because it costs me only about 7 cents, and I collect an extra quarter.”</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Since dealing with Equipment Marketers, Louie also travels all the way across Pennsylvania to visit the distributor’s Trade Show which they hold in May in New Jersey. “I go to the Spring Trade Show and I really find a benefit there. They show you how to service your machines, how you maintain your machines and the staff from Equipment Marketers, they are a big help to us. The food is terrific and we look forward to the trip each year.”</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">All in all, Tsiris couldn’t be happier with his decision to invest in the coin laundry business, and he sees a bright future for the industry. “I believe that the future of the laundry is going to be good because of the economy, the cost of buying equipment for housing, and the high cost of utilities,” he predicted. “These days, young people both have to work, and I think everyone goes to the laundry at some point. I’m glad to be in this business, and I love providing this service for the community.”</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Click here for a website video featuring Louie Tsiris and his western Pennsylvania coin laundry business: <a href="http://www.equipmentmarketers.net/testimonial/louie.shtml">http://www.equipmentmarketers.net/testimonial/louie.shtml</a> </div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-43790571174913173182011-04-28T07:34:00.000-07:002011-04-28T07:34:14.918-07:00Marketing Your Laundry Through Social Media<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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<div class="MsoNormal">One of the biggest advantages social media offers to the laundry owner is a personal connection to the store. A good social media site can “paint a picture” of the coin laundry that the user can identify with. Whether they are a current customer or not, successful content on a social media site will create a user experience that corresponds closely with the actual human experience of visiting the store. This will allow the user to achieve a comfort level with the laundry, a key aspect that every good laundry owner strives to achieve.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">By providing information on the equipment and amenities, hours of operation, photos of the exterior and interior, or even video footage of the store, the owner has the possibility of shaping that all-important first impression of the laundromat. By doing so, a new customer can confidently walk into a store and at least have a vague idea of what to expect.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">After the customer has visited the laundry, social media can continue to build on the relationship with the customers by giving them that same sense of comfort and ownership that most laundry owners like to demonstrate in their stores. Posts by other users can be evaluated and shared as part of the user experience. After patronizing the laundry, users can now fully identify with photographs taken of the store.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Probably the most important way the owner can use social media to connect with the customers is by offering discounts or specials, which are only available on the social media sites. Everyone likes to feel as if they have a “special deal.” When the offer is only accessed by a select set of customers who participate in the social media experience, it strengthens the bond of the personal connection between the owner and establishment.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Where to Start</b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">I would suggest laundry owners begin by making sure that their businesses are represented on the Internet. Google Places makes sense as a first stop, since such a large number of Internet searches are initiated by this search engine. Making sure that Google has the “complete picture” of your business is a good bet. Start with simple information like address, hours and services offered.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Once this is complete, I would visit Yelp and see if your business is listed there. You may already find your business (potentially with reviews), and you can “claim your business” to add user information.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Once those basics items are completed, I would suggest gathering some photos or even simple video of your store. These items can then be added to the above pages to embellish your basic listings.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">A next step would be developing a Facebook page for your business. Recent changes to the Facebook policy allow a business listing to have user comments posted directly on the “wall,” making it much more valuable to the user. If Facebook develops this experience properly, it could be a very useful feature for both owner and customer alike. Once your Facebook page is created, make sure that you can establish links with as many “friends” as possible by spreading the word. Also, post a sign in the laundry that your business is on Facebook.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">If you are able to get some video of your store, it would be worthwhile to open a YouTube account and post your video there. In the description area, be sure to include the name and location of your laundry. The description field here can lead to people finding you through YouTube as well.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The bottom line to increasing your Internet presence is to list your business in as many popular sites as possible to make sure your name can be found by random Internet searches.</div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com1tag:blogger.com,1999:blog-4436065683404069811.post-2893739643741513152011-04-28T07:31:00.000-07:002011-04-28T07:31:14.879-07:0010 Service Tips That Every Laundry Operator Should Know<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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<div class="MsoNormal">Your coin store equipment is an investment that is key to the success of your business. To keep your laundry operation working to its fullest potential, with a minimum of service issues and downtime, a certain degree of knowledge of service issues and preventative maintenance will go a long way.<span> </span>Below are some issues that you should be familiar with to keep your equipment operating at its peak efficiency. Even if you don’t perform your own service, you should at least be familiar with these tips so that you can arrange to have a qualified service company take of care of them for you.</div><div class="MsoNormal"><br />
</div><ol start="1" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Coin Jams (All Equipment)</b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">If you’ve been in the business for even a short time, you have probably experienced the infamous jammed coin in the coin acceptor area. In most cases, this jam is caused by a bent or deformed coin which was inserted. To remedy this situation, you will most likely have to remove the coin acceptor and then “split” the acceptor to get access to the jammed coin.<span> </span>It’s generally a very easy process that most people can master after a short period of time.</div><div class="MsoNormal" style="margin-left: 0.25in;"><br />
</div><ol start="2" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Lint Screens (Dryers)</b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">All dryers have a lint screen to capture the lint associated with drying clothing products.<span> </span>Lint captured in the lint screen is lint which you can easily dispose of and doing so will maintain proper airflow (and better efficiency) in the dryer. Most lint screens are designed to be cleaned by the customers but you should keep a close eye on them to make sure that they are being cleaned properly.<span> </span>Optimally, the lint screen should be cleaned after each load but at a minimum after every third or fourth load.<span> </span>You should also inspect lint screens or drawers for damage and replace if torn.</div><div class="MsoNormal" style="margin-left: 0.25in;"><br />
</div><ol start="3" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Wiping Gaskets (Front-Load Washers) </b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">On front-load washers, there is a gasket system around the inner tub.<span> </span>To maintain this gasket’s ability to keep a water-tight seal, it should be routinely be cleared of any debris and cleaned with a damp cloth.<span> </span>If possible, the doors of the washers should be left open after each cycle to allow for better ventilation and drying of washer interior.</div><div class="MsoNormal"><br />
</div><ol start="4" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Cleaning Soap Dispenser (Washers)</b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">Washers work best with <b>liquid</b> detergents and chemicals and educating your customers of this fact can help to keep the soap dispenser areas cleaner. Inevitably, you will find some customers who insist on using powdered soap and chemicals which tend to clog in the soap dispenser and can make quite a mess of this area. Routine cleaning of the dispensers will help your washers look clean and run better. Many dispensers have trays which can be easily removed from the machines for cleaning. Using <b>hot</b> water can help to loosen hardened powdered soap in these areas.</div><div class="MsoNormal" style="margin-left: 0.25in;"><br />
</div><ol start="5" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Programming (All Equipment)</b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">I would encourage laundry owners to become familiar with the computer controls and programming that is present on modern-day equipment. In addition to being able to make modifications to the pricing, cycle operations, and water usage, familiarization with the extra computer features can help you to run your business more effectively. You may benefit from instituting such controls as cycle-based pricing, time of day pricing and optional cycle enhancements. You could also tweak the settings to decrease water usage or solve minor customer annoyances. For those not comfortable with it, I understand that programming your computer-controlled washers and dryers may be a bit overwhelming.<span> </span>In this case, you should at least read the manuals for your equipment so that you can know what features exist.</div><div class="MsoNormal" style="margin-left: 0.25in;"><br />
</div><ol start="6" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Lint Cleaning (Dryers)</b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">Modern dryers are designed to expel as much lint through the venting system as possible to keep it away from the cabinet and internal areas of the dryers. In normal practice, however, lint accumulates in several areas of the dryer cabinet and inside the venting system, causing decreased airflow (and therefore decreased efficiency) and, in extreme cases, a fire hazard. A program and/or schedule should be established for periodic inspection, cleaning, and removal of lint from various areas of the dryer, as well as throughout the ductwork system. Special care should be taken to ensure that lint is not accumulating in the gas valve area, around the motor casing, in the coin acceptor area (especially the optic switch) or in the holes on the back panels. Twice yearly, the entire cabinet and exhaust duct work system should be thoroughly cleaned. Specific instructions on lint cleaning recommendations can be found in the manufacturer’s installation manual.</div><div class="MsoNormal" style="margin-left: 0.25in;"><br />
</div><ol start="7" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Water Hose Filters (Washers)</b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">The hoses that provide the water supply to your washers likely have small strainers in them to help to filter out sediment and debris before it gets into the washer.<span> </span>Over time, these small strainers can become blocked and prevent proper water flow into the washers. It’s a good idea to periodically check these strainers to ensure that they are clean and clear.<span> </span>Turn off your water supply valves and then carefully remove supply hoses to get access to these strainers. When putting the hoses back on, screw the fittings carefully onto the supply, being careful not to strip the threads and create a water leak.</div><div class="MsoNormal" style="margin-left: 0.25in;"><br />
</div><ol start="8" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Card Reader Cleaning (All Appropriate Equipment)</b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">If you have a card reader system in your store, don’t forget to clean these readers regularly so that they continue to read cards properly. With sticky detergent and other chemicals present in your laundry, laundry cards can easily become dirty and that grime can easily be transferred into your card reader. Whether it’s a magnetic stripe or smart card system, the cards used come in direct contact with the head on the reader. There are many cleaning cards specifically designed to clean the readers and they should be used routinely to prevent annoying card reader issues.</div><div class="MsoNormal" style="margin-left: 0.25in;"><br />
</div><ol start="9" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Clothing Stuck (Mostly Washers)</b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">Washing machines have two tubs in their design, an outer tub (it’s inside the machine and ultimately contains the water) and an inner tub (where the clothing is placed). Since the inner tub must spin within the outer tub, a small amount of space between the tubs is required. Although it doesn’t happen frequently, small clothing items can get caught in between these tubs and jam the machine. Tell-tale signs of this problem are a failed spin and the inner tub not spinning manually. Removing the item varies by equipment type and your manufacturer or distributor can provide simple tips for removing these items.</div><div class="MsoNormal" style="margin-left: 0.25in;"><br />
</div><ol start="10" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Belts and Hoses (All Equipment)</b></li>
</ol><div class="MsoNormal" style="margin-left: 0.25in;">Most laundry equipment is designed with belts and pulley systems to turn the drums. The belts which are used in this system should be periodically checked to make sure that they are still working properly.<span> </span>Look at the surface of the belts that come in contact with the pulley. If this surface is smooth and shiny, it may indicate that the machine has been excessively overloaded.<span> </span>If the belts are cracked or worn, they may break soon. In either case, the belts are relatively inexpensive and should be replaced. Also, look at the rubber and plastic hoses in the washers to make sure that they are not worn or cracked.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Being familiar with the equipment that you have and understanding potential problems before they happen can help you to stay on top of issues, instead of being buried under them. In the same way you wouldn’t run your car forever without getting an oil change, it makes little sense to ignore preventative maintenance. A small amount of knowledge about your laundry equipment can really help you to keep your equipment running smoothly and efficiently and save you some money on service calls!</div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-84491089256437066762010-12-27T13:35:00.002-08:002010-12-27T13:35:55.107-08:00Maximizing Laundry Equipment Efficiency<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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<div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">There are many factors which can help to determine the success of your business, one of the most important being the laundry equipment that you own and operate in your location(s).<span> </span>With a large part of your coin laundry success being reliance on and consumption of utilities (water, sewer, gas and electricity), the importance of efficient machinery is a paramount concern for the store owner.<span> </span>Remember, as a coin store operator, you are essentially “selling utilities!”</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">When the laundry equipment is brand new, the efficiency of that model is at its best.<span> </span>However, as time goes on, the wear and tear on the equipment increases and the efficiency declines.<span> </span>Also, newer models with increased efficiency features are being developed constantly and there is a strong emphasis on energy efficiency in the design process.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">What contributes to the loss of efficiency in your older laundry equipment?<span> </span>What new developments help the most modern equipment be even more efficient?<span> </span>Let’s take a close look at the washers and dryers to determine how the efficiency is affected as the machines get older.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: Times; font-size: 12pt;">Washers</span></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">One of the biggest technological advantages that new washers possess is the water consumption needed to effectively wash a load of clothing.<span> </span>However, the water usage of the washer affects many areas of utilities which can represent a huge saving.<span> </span>When you use less water, you not only save the direct water supply costs, you also save the sewer costs and heating costs for any hot water used in the cycle.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">Newer equipment also has a distinct advantage:<span> </span>the motor drives which turn the drum during the cycle.<span> </span>Most recent washer models feature an inverter motor drive system which allows the machine to gently ramp up to speed, helping to decrease wear and tear of washer components, such as the shaft, bearing, seals, and belts.<span> </span>These drive systems also eliminate large electrical draws when the motor powers up by gradually (and more efficiently) ramping up to speed.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">One of the major components (and most expensive repairs) in a washer is the bearing system.<span> </span>To help washer bearings last longest, be sure to pay attention to any preventative maintenance instructions for maintaining bearings within the washer.<span> </span>This is definitely a case in which a pound of prevention far outweighs an ounce of cure!</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">The rubber and plastic parts within a washer should be carefully monitored and maintained for optimum efficiency.<span> </span>Be sure to check your washer belts regularly and replace as soon as they show evidence of wear.<span> </span>Also, make sure that any hoses, gaskets, and water screens are not damaged, worn, or leaking.<span> </span>This will ensure that the water usage remains at a minimum.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: Times; font-size: 12pt;">Dryers</span></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">One of the biggest technological advantages that new dryers have over the older models is lower gas consumption.<span> </span>Measured in BTUs (British Thermal Units), the modern dryer is nothing like the “gas hog” of the past.<span> </span>There are new energy-efficient models of dryers which provide the same performance with a large reduction in BTUs.<span> </span>This is achieved by insulating the doors and cabinet, improved tumbler seals, and creating a true axial airflow (air moving <i>through</i> the clothing, rather than <i>around</i> it).<span> </span>This savings in gas costs results in direct cost-cutting for the store owner.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">A dryer is essentially a large hot air circulator and, to operate at maximum efficiency, requires air tight seals whenever possible.<span> </span>The flexible, rubber seals and gaskets have a tendency to wear over time.<span> </span>As these items get older, small air leaks occur and efficiency of the whole system declines.<span> </span>Care must be taken to ensure that these parts remain effective in minimizing air leaks as they get older.<span> </span>Also, the insulation in the cabinet has a tendency to break down as the dryer ages.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">One very important, and frequently overlooked, aspect of dryer efficiency is the venting system.<span> </span>The air that is expelled from a dryer is frequently mixed with a fair amount of airborne lint.<span> </span>Over time, the lint will settle out of the air and wind up inside your dryer cabinet and venting system.<span> </span>Lint inside the dryer cabinet can easily accumulate in critical areas of the dryer, including the thermostat and areas near the burner box.<span> </span>If a thermostat is blocked by a lint accumulation, it will fail to do its job of regulating temperature properly and your efficiency will suffer.<span> </span>Worse yet, large lint accumulations can even provide the potential for a dryer fire.<span> </span>Be sure to frequently clean your venting system to minimize this risk and maximize the all-important airflow.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">Preventative maintenance can also play a large part in controlling ongoing inefficiencies in aging dryers.<span> </span>As with washers, rubber component materials in dryers such as belts, gaskets, and seals tend to wear faster than the mechanical and electrical components.<span> </span>Replacing these items before they completely break down can really help to keep your equipment running smoothly.<span> </span>Make sure to pay attention to the preventative maintenance guides that are included in the operational manual for your dryer.<span> </span>These parts are generally inexpensive and are designed to be easy to replace.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: Times; font-size: 12pt;">The Overall Cost of Ownership and “Intangibles”</span></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">To ensure that your machinery (and investment) is working at its peak efficiency, a comprehensive service plan and machine parts warranty are very important factors to consider in commercial laundry equipment.<span> </span>Since some washer or dryer parts can represent a significant cost, the longest parts warranty available is a valuable feature in laundry equipment.<span> </span>Always make sure to check on the warranty length and coverage when evaluating new equipment.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">Also, there is the intangible factor of the “newest” of your laundry equipment.<span> </span>A store full of old (and sometimes broken down) washers and dryers is one of the first things that your customers notice about your laundry store.<span> </span>Customers will be pleased to use brand new equipment with the newest and most modern features and controls.<span> </span>Old equipment definitely works to the contrary, deterring old (and new) customers who use this equipment every day.<span> </span>Remember, the coin laundry is one of few service industries where you are inviting the customer to come to your location and use your equipment to do a menial chore.<span> </span>Make sure to make it an easy process by providing dependable and modern equipment!</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Times; font-size: 12pt;">At its core, coin laundry store equipment represents an investment on your part and you owe it to yourself to protect your valuable machinery by keeping it running at optimum efficiency.<span> </span>With utility costs such as water, sewer, gas, and electricity representing such a high operating cost in the laundry business, the key to efficient operation is efficient equipment.<span> </span>Cutting your utility bill will make a big difference in your bottom line profits.<span> </span>Be sure to complete the preventative maintenance suggested in the operation manuals, obtain a strong equipment parts warranty and pay attention to the service concerns which can cost you in the long run.<span> </span>By doing this, you will protect your investment, save money on utility costs, and provide the best possible experience for your valued customers.</span></div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-51274975064541143752010-12-27T13:35:00.000-08:002010-12-27T13:35:00.976-08:00Build Your Own Website – It’s Easier than You Might Think!<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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Advertising used to be limited to print media.<span> </span>If you wanted to get noticed, you could turn to the yellow pages, the newspaper, printed flyers or signage.<span> </span>These days, a quick way for customers to find you is through a digital method, namely the Internet.<br />
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Previously, I spoke about building a web presence by listing your business with informational sites like Google, Yelp and YouTube.<span> </span>The next step to build an Internet presence is to create a website for your coin laundry.<span> </span>There are several companies out there who can help you to do just that!<span> </span>You no longer have to learn complicated computer code or hire a graphic designer.<span> </span>There are companies who make it their business to help you to easily create a website using pre-built templates and cut through the confusion of this operation.<br />
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Planning your website is probably the most important step in the process.<span> </span>Once you have collected the basic information about what you want to communicate to your customers, you can transfer this information into a template with only some basic computer skills.<span> </span>What’s important?<span> </span>Here are the building blocks of your coin laundry website:<br />
<div style="margin-left: 0.5in; text-indent: -0.25in;"><span><span>1.<span style="font: 7pt "Times New Roman";"> </span></span></span><b>Contact information (Contact Us)</b> – Obviously the most important part of the website is your telephone number and address.<span> </span>This is, of course, the main reason that you’re creating a website in the first place.<span> </span>This information is typically in the Contact Us section of every website.<span> </span>Other information that fits in this section is your hours of operation and an email address.</div><div style="margin-left: 0.5in; text-indent: -0.25in;"><span><span>2.<span style="font: 7pt "Times New Roman";"> </span></span></span><b>Summary (Welcome or Home)</b> – Another important section of information is a basic summary of your business.<span> </span>What basic services do you offer at your laundry?<span> </span>What sets you apart from the competition?<span> </span>Are you attended?<span> </span>What amenities do you offer?</div><div style="margin-left: 0.5in; text-indent: -0.25in;"><span><span>3.<span style="font: 7pt "Times New Roman";"> </span></span></span><b>Special Services </b>– Other than laundry equipment, do you offer any other special services?<span> </span>This is where you can go into detail about a wash/dry/fold business.<span> </span>You can tell your customers that they can buy detergent and laundry supplies at the store.<span> </span>Do you have a debit system which offers convenience and special offers?<span> </span>Do you offer Internet access?</div><div style="margin-left: 0.5in; text-indent: -0.25in;"><span><span>4.<span style="font: 7pt "Times New Roman";"> </span></span></span><b>Promotions </b>– Do you offer a special day when your laundry equipment operates for a cheaper price?<span> </span>Can you provide a simple coupon here to entice customers to visit your store?</div><div style="margin-left: 0.5in; text-indent: -0.25in;"><span><span>5.<span style="font: 7pt "Times New Roman";"> </span></span></span><b>Specifics </b>- How much equipment?<span> </span>What capacities?<span> </span>What is the square footage?<span> </span>Coin changers or ATMs?<span> </span>TVs?<span> </span>The more line items, the better it looks!</div><div style="margin-left: 0.5in; text-indent: -0.25in;"><br />
</div>If when developing this information, it looks like you don’t have much to say, don’t worry about it.<span> </span>Remember, your webpage doesn’t have to be elaborate or even very detailed.<span> </span>In today’s fast-paced digital world, an <b>introduction</b>, <b>incentive</b> and <b>contact information</b> are all that you need!<br />
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Once you have the outline of information, the next step is to get some content to liven up your webpage.<span> </span>The easiest and most important is photos of your location.<span> </span>Be sure to have a photograph of the overall outside of the store (so that people know what they’re looking for).<span> </span>Photos of smiling people lets your customers know that your laundry is a welcoming atmosphere.<span> </span>Photos showing long views of laundry equipment lineups imply that there is always an open machine.<span> </span>Shots of people relaxing shows that it’s all not a hard day of laundry!<br />
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The final preparation step is to come up with a website address (like www.laundromat.com).<span> </span>This is called a domain.<span> </span>The most important thing to keep in mind is simplicity.<span> </span>The most obvious choice is simply the name of your laundry.<span> </span>Tom’s Laundry becomes <u>www.tomslaundry.com</u>.<span> </span>Start by jotting down several variations since the name of your laundry may already be taken by someone else.<span> </span>A .com address is preferred but there are also suffixes like .net, .biz, or .info available.<span> </span>You can also add words like “online” or hyphens (toms-laundry.com).<span> </span>Short domains name which are very memorable are preferred.<br />
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Once you’ve completed these tasks, the final step is to put it all together.<span> </span>There are several websites that provide a simple and easy way to design a website using pre-built templates.<span> </span>Some of my favorite are Intuit Small Business (<a href="http://www.intuit.com/website-building-software/">http://www.intuit.com/website-building-software/</a>), 1&1 (<a href="http://order.1and1.com/">http://order.1and1.com</a>), and GoDaddy (<a href="http://www.godaddy.com/">http://www.godaddy.com/</a>).<span> </span>All of the sites above allow you to purchase a domain (typically less than $25 per year) and then add a hosting package ($5 - $15 per month).<br />
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If you’re not up to the task of creating your website yourself, you can always ask your children or other family members for help.<span> </span>The younger generation is very computer literate and can be a valuable resource!eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-30452012837130772212010-11-15T12:24:00.000-08:002010-11-15T12:24:05.452-08:00Increase Your Coin Store’s Internet Presence - “Welcome to the new phone book”<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if !mso]><img src="http://img2.blogblog.com/img/video_object.png" style="background-color: #b2b2b2; " class="BLOGGER-object-element tr_noresize tr_placeholder" id="ieooui" data-original-id="ieooui" /> <style>
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In the coin laundry business, it is important to always keep one step ahead of the pack.<span> </span>It is not only necessary to keep your existing customers but, perhaps even more importantly, you must obtain new customers to gain market share.<span> </span>At the very least, you need to replace customers who have moved or otherwise stopped patronizing your laundry.<br />
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In the past, the telephone directory was an optimum source for the consumer to find local businesses who offer the services that they need.<span> </span>In this digital age, a more effective tool for consumers to find your business is the almighty Internet.<span> </span>How can you ensure that your customers find you?<span> </span>Building and maintaining your Internet presence is the key!<br />
<br />
I’m going to share ideas for building a web presence without creating a custom website.<span> </span>There are many websites where you can “fill in the blanks” on large established networks like Google, Yelp, and Facebook.<span> </span>The best part is that basic listings on these sites are completely free—all it takes is time!<br />
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I’m listing a few specific options below which I feel are most suited to a coin laundry business (in order of priority):<br />
<div style="margin: 5pt 0.25in;"><b><u><a href="http://www.google.com/">Google</a></u></b></div><div style="margin: 5pt 0.25in;">The most obvious place to start is with the leader in Internet searching—Google.<span> </span>Since most people use Google as their preferred method to search the web, it makes sense to make sure that Google has complete information about your business.<span> </span>Start by visiting Google Places at <cite><span style="font-style: normal;"><a href="http://www.google.com/places">www.google.com/places</a>.<span> </span>If you don’t have a Google account, you’ll need to start by signing up for one.<span> </span>After you sign in, click the <b>List Your Business</b> link and follow the instructions.<span> </span>Include as much information about your business as you can provide.<span> </span>This will help Google to list your business in the results when someone searches for your business type and/or location.<span> </span>You can also explore business listings on the other popular search engines like <a href="http://listings.local.yahoo.com/basic.php">Yahoo</a>, <a href="https://ssl.bing.com/listings/ListingCenter.aspx">Bing</a>, Ask, and AOL (Ask and AOL get data on their business listings from <a href="http://list.infousa.com/cgi-bin/abicgi/abicgi.pl?bas_session=S15479869872822&bas_vendor=190000&bas_type=LC&bas_page=350&bas_action=UpdateDB">infoUSA</a>).</span></cite></div><div style="margin: 5pt 0.25in;"><cite><b><u><span style="font-style: normal;"><a href="http://www.yelp.com/">Yelp</a></span></u></b></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">Yelp is a website that allows consumers to review their experiences with businesses they have visited.<span> </span>If your business is not currently on the site, a customer can add your business if they want to write a review.<span> </span>You may already be on Yelp!</span></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">To get started, visit <a href="http://www.yelp.com/">www.yelp.com</a> and search for your business (you can do this without signing up).<span> </span>If you find your business, you can click the red <b>Claim This Business </b>button to start refining your business listing (you’ll have to sign up first—it’s very simple).<span> </span>If your business is not listed, you’ll definitely want to sign up and get yourself “on the map.”</span></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">Make your listing as relevant as possible by adding store hours, photos and even special offers.<span> </span>Also, by taking an active role in your business listing on Yelp, you can respond to any review or comment with your “own side of the story,” either </span></cite><span class="mceitemhidden">publicly</span><cite><span style="font-style: normal;"> or privately.</span></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">Yelp also has applications which can run on most of the new cell phones and mobile devices.<span> </span>Running these “apps” is a wonderful way for customers to find businesses close to them, especially when traveling in an unfamiliar city.<span> </span>Make sure you capture these customers by ensuring that your laundry is listed!</span></cite></div><div style="margin: 5pt 0.25in;"><cite><b><u><span style="font-style: normal;"><a href="http://www.youtube.com/">YouTube</a></span></u></b></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">YouTube allows users to post videos of virtually anything.<span> </span>What better way to show off your store, equipment and amenities than with a video?<span> </span>A quick video tour of your store with simple voiceover explaining what is being seen is both easy and informative.<span> </span>Don’t have a video camera?<span> </span>Ask your friends or family if they have one you can borrow.<span> </span>You can even buy a simple video camera that is made to shoot videos and post them to YouTube for just over $100 (<a href="http://www.amazon.com/Flip-Ultra-Camcorder-Generation-Minutes/dp/B0023B14U4/ref=sr_1_10?s=electronics&ie=UTF8&qid=1284313217&sr=1-10">click here</a>).<span> </span>Make sure to keep you overall video short (about 3 minutes).<span> </span>The attention span of the typical Internet user is short!</span></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">Once your video is ready, log on to <a href="http://www.youtube.com/">www.youtube.com</a> and sign up for an account.<span> </span>Click on the <b><a href="http://upload.youtube.com/my_videos_upload">Upload</a></b> link on the top of the screen and upload your video.<span> </span>Make sure to fill in the information associated with your video while uploading to get the maximum exposure.<span> </span>In the tags section, list words that you think people would commonly use to search your business (laundry, Laundromat, </span>your city name</cite><cite><span style="font-style: normal;">, </span>your neighborhood</cite><cite><span style="font-style: normal;">, etc.).</span></cite></div><div style="margin: 5pt 0.25in;"><cite><b><u><span style="font-style: normal;"><a href="http://www.facebook.com/">Facebook</a></span></u></b></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">No article on increasing your web presence would be complete without listing the king of social networking sites, <a href="http://www.facebook.com/">www.facebook.com</a>.<span> </span>However, you’ll notice that I’m not listing this site as the top priority.<span> </span>Having a Facebook page for your business is probably a good idea and it can be used to promote your business.<span> </span>However, I don’t think that people are using Facebook like a phone book to find local businesses (although that could change in the future).</span></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">To create a Facebook listing for your business, you first need to sign up for an account (for you personally) and then you can create a page for your business with the following link: <a href="https://www.facebook.com/pages/create.php">https://www.facebook.com/pages/create.php</a><span> </span>Once your business page is created, you need to get people to connect to your page, generally by clicking the <b>Like</b> button on the page.<span> </span>By doing this, you will create a network of people who you can connect with.</span></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">One important note regarding Facebook: it is best to <b>create new posts frequently</b>.<span> </span>These can be announcements of special offers, new services, relevant news articles, videos, or anything else.<span> </span>The most important way to benefit from Facebook is with consistent and fresh listings on your page.</span></cite></div><div style="margin: 5pt 0.25in;"><cite><b><u><span style="font-style: normal;"><a href="http://www.twitter.com/">Twitter</a></span></u></b></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">Twitter allows users to post short messages (under 140 characters) and share them with the world.<span> </span>There has been a lot of talk about <a href="http://www.twitter.com/">www.twitter.com</a> being the next best thing on the Internet and it does have some specific uses.<span> </span>As far as its relevance to a coin store owner, I’m still not convinced.</span></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">If you want to experiment with Twitter, it’s very easy to sign up and start “tweeting” (this is what’s called when you post a message on the site).<span> </span>If you are using this exclusively for your business, make sure your username contains your business name (i.e. tomslaundry).<span> </span>In order to use Twitter effectively, you must tweet often and consistently.<span> </span>In the land of Twitter, anything older than a week is not relevant.</span></cite></div><div style="margin: 5pt 0.25in;"><cite><b><u><span style="font-style: normal;"><a href="http://www.foursquare.com/">FourSquare</a></span></u></b></cite></div><div style="margin: 5pt 0.25in;"><cite><span style="font-style: normal;">FourSquare is a newer website which is similar to Yelp (listed above) but with more of a social networking style.<span> </span>With this site, people can locate friends in their social networks and arrange to meet up at featured locations.<span> </span>They can also leave short, twitter-like comments on the sites that they are visiting.<span> </span>Although enhancing a location listing on <a href="http://www.foursquare.com/">www.foursquare.com</a> couldn’t hurt, this site might be more suited to a restaurant or bar or other social gathering point.<span> </span>I list it here because it’s an interesting blend of the above sites and it may be something to look out for in the future.</span></cite></div>By following these simple guidelines, you can easily create a web presence for your business without spending any money or creating a custom-built website.<span> </span>I think you’ll be surprised how many people find your coin store by searching the web!eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-89835234787944654322010-11-08T08:48:00.000-08:002010-11-08T08:48:07.233-08:00Open the Door to Increased Profits - The Distributor Open House<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> 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<div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">Most commercial laundry equipment distributors host an Open House at least once per year and it’s a good idea to make plans to attend!<span> </span>The coin laundry store owner who takes advantage of these events will surely benefit and help better their business.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">I’m sure that you’ve heard it before, but it’s worth repeating here.<span> </span>The business that is ignored and stagnant is the business that will be surpassed by the rivals.<span> </span>This is especially true with coin laundries.<span> </span>In order to keep your business competitive, thriving, and alive, you must nurture and attend to it.<span> </span>One of the simplest ways to do so is to attend your distributor’s Open House.<span> </span>Besides taking a fresh look at your business, you will receive tangible benefits from actively attending these events.<span> </span>Do yourself a favor and take advantage of them!</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Times New Roman"; font-size: 12pt;">Service Maintenance and Troubleshooting</span></b></div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">Typically, a distributor’s Open House is centered around service seminars taught by industry experts.<span> </span>These representatives are well-versed in their field of service and preventative maintenance of laundry equipment, and any time spent in these seminars is worthwhile.<span> </span>Even if you are not planning on servicing your own equipment, it is still a good idea for you (or a representative from your store) to attend this seminar to learn about preventative maintenance.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Times New Roman"; font-size: 12pt;">Network with Other Owners</span></b></div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">In this industry, it is rare to get an opportunity to rub shoulders with other people in the same business as you and potentially speak to them and see what’s working (or not working) in their specific businesses.<span> </span>Many Open Houses facilitate networking sessions where owners can come together and share ideas and thoughts about their industry.<span> </span>Surrounding yourself with other people in your business inevitably leads to learning about ways to improve your own business.<span> </span>Why not take advantage of these rare opportunities whenever possible?</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Times New Roman"; font-size: 12pt;">New Product Demonstrations</span></b></div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">New products are being developed every day and it’s a good idea to be aware of these industry innovations, even if you are not ready to buy new equipment now. At an Open House, you can see, touch, and examine new products that can help your business make (and save) more money in your day-to-day operations. In the last several years, great strides have been made by commercial laundry equipment manufacturers to reduce the energy consumption of laundry equipment. When the coin laundry business is “selling utilities,” that alone is a good reason to attend the event.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Times New Roman"; font-size: 12pt;">Sales Prices</span></b></div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">During an Open House event, you can be sure to be offered the best deals on everything the distributor has to offer.<span> </span>This will include items like financing specials, one-day-only coupons and sales, and excellent pricing on replacement parts.<span> </span>Make sure you take the opportunity to stock up on commonly used parts since the best pricing is available during these events.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Times New Roman"; font-size: 12pt;">Seminars and Self-Improvement</span></b></div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">A good Open House event will most likely include various seminars and informational sessions designed to improve your knowledge of industry topics.<span> </span>There are very few opportunities for this type of instructional learning and it’s a good idea to attend as many of these events as possible.<span> </span>A well-done seminar will not only teach you something about the topic at hand, but will also generate questions (and answers) regarding your business.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Times New Roman"; font-size: 12pt;">Industry Vendors and Guests</span></b></div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">Many Open Houses bring in industry representatives and other related guests to be available for customer questions and information.<span> </span>Speaking to these representatives may spark something that benefits your business or answer a question you’ve always had regarding their products.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Times New Roman"; font-size: 12pt;">Solve Specific Problems</span></b></div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">Are there challenges that you face with your equipment or daily operation that you can’t seem to resolve?<span> </span>Making a list of these issues and attending an Open House with clear goals is a great step to getting them resolved.<span> </span>At these events, you can typically speak to nearly every employee at the distributorship and with several manufacturer representatives as well.<span> </span>If it’s a service issue, there are generally technicians available to speak to.<span> </span>If it’s an equipment feature that is not working, you can speak to the manufacturers themselves.<span> </span>If it’s a sales problem, many times this is an opportunity to speak to the Sales Manager or even the President of the company.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Times New Roman"; font-size: 12pt;">Free Food & Prizes</span></b></div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">Open Houses are typically fun-filled events with plenty of food and the opportunity to win prizes all day long.<span> </span>Take advantage of the free food and drink throughout the day!<span> </span>In addition to door prizes, many distributors give out incentives and grand prizes as large as a free piece of laundry equipment.<span> </span>That definitely makes it worth a little of your time!</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman"; font-size: 12pt;">Don’t miss out on a distributor’s Open House as a business-building experience for yourself.<span> </span>These events are a valuable resource for the coin laundry store owner and a good opportunity for you to breathe some life into your business.<span> </span>“One of the most valuable things you have to offer is your personal time,” according to Richard LaMaina of Equipment Marketers. “The Open House is an opportunity to spend that time investing in yourself!”<span> </span>See what’s out there, learn about the industry, solve a problem that’s been nagging you, and invest some valuable time into your future!<span> </span>At the very least, I’ll bet you’ll walk away with a full belly, some new knowledge, and a few free samples!</span></div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-73243142113682978372010-09-15T05:43:00.000-07:002010-09-15T05:48:41.023-07:00Untangling Card Systems for Coin Laundry Stores<div class="MsoNormal"><span style="font-size: small;"><i>Currently there are several different card systems for coin laundry stores. Smart card, Mag card, radio frequency ID (RFID), credit card, online, offline… The more choices there are, the more confusing it can be. In this article, I’m going to attempt to cut through this tangled web and simplify the choices for the coin laundry store owner.</i></span></div><div class="MsoNormal"><br />
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</div><div class="MsoNormal"><span style="font-size: large;"><b>Offline System (typically Smart Cards)</b></span></div><div class="MsoNormal"><br />
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<tr><td style="text-align: center;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_x05yCvAcooCpGENipUo_2mXYa1VnRdQLLK-Pgq1l1XYGnYjV2EyMDq23E0TddePG6cHAE-O6483GmiWP2JwpKN0jUQYQOadC-aJPbgSE0CSX2DDHcZm_gGoaeHjvucfI87CFXe6_wiVw/s400/Offline+System.jpg" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
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</tbody></table><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_x05yCvAcooCpGENipUo_2mXYa1VnRdQLLK-Pgq1l1XYGnYjV2EyMDq23E0TddePG6cHAE-O6483GmiWP2JwpKN0jUQYQOadC-aJPbgSE0CSX2DDHcZm_gGoaeHjvucfI87CFXe6_wiVw/s1600/Offline+System.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div><div class="MsoNormal">We’ll start with the Offline System. This is one of the most inexpensive and simplest card systems. This system typically uses a Smart Card which has a small embedded chip. A smart card makes it possible to read <b>and write</b> values directly on the card. This is one of the most important differentiating features of this system. <i>The money is stored on the card.</i> Since the money information is stored directly on the card, if the customer loses the card, the money is lost with it.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The advantages of this system are the relatively low hardware cost and simplicity of the system. The Card Transfer Machine doesn’t need to be wired into a master system and the card readers which are in the laundry equipment do not need to be wired to a main computer. After the money is stored on the card, it is removed by the equipment card readers as the cycles are activated.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">One disadvantage of this system is the cost of the smart cards themselves. With a cost of several dollars each, providing the cards at no cost to the customer can be a challenge. Also there is no tracking of your customers or the specific usage of the machines.</div><div class="MsoNormal"><br />
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<span style="font-size: large;"><b>Online System (typically Magnetic Stripe Cards or RFID Cards)</b></span></div><div class="MsoNormal"><br />
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<tr><td style="text-align: center;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAXoxHbZ1EhyKpXwucmVRk7OBinYp8ExaRVAN5OH_RcJAobDyzIEmqT2BDrgPmZ8b9hd14S5HYykVeZFOeI7zsKWuqYTslrzwoo-U0dSCAqadT1gR06lV5JEpNebbbgfzJRidXm20GY6tu/s400/Online+System.jpg" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
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</tbody></table><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAXoxHbZ1EhyKpXwucmVRk7OBinYp8ExaRVAN5OH_RcJAobDyzIEmqT2BDrgPmZ8b9hd14S5HYykVeZFOeI7zsKWuqYTslrzwoo-U0dSCAqadT1gR06lV5JEpNebbbgfzJRidXm20GY6tu/s1600/Online+System.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div><div class="MsoNormal">Another laundry card system is the Online System. This system typically uses Magnetic Stripe Cards or RFID Cards which contain an account number for a particular customer. In this system, the card identifies the user’s account but the account information (the money) is stored in a central computer in the store. When a customer swipes their card in the Card Transfer Machine, the account number is transmitted back to the central computer, along with any cash value that has been processed by the Station. The central computer stores this information. When the corresponding card is swiped in the card reader on the laundry equipment, the account number is again transferred to the central computer. The computer then verifies the money in the account and removes the appropriate amount for the cycle. The card reader then activates the laundry equipment. The important factor of this system is that <i>the money is stored in the central computer</i>. Because the card only contains an account number, if a customer loses their card, it is possible to provide the customer with a new card which links to their same main account.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">One of the main advantages of the Online System is that you can gather more information about your customer base. Since there is now an account for each customer, you can encourage them to provide their personal information. Having your customer’s name, address and especially email is a very valuable marketing advantage. This will allow you to directly market to and retain your customer base. You can also offer incentives such as “10<sup>th</sup> wash free”, a free cycle on their birthday or other marketing “freebies”. By tracking customer’s usage and creating an intensive direct marketing campaign, you can ensure that you are doing the best to keep your valuable customer.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The Magnetic Stripe Cards are less expensive. This allows you to provide them at little or no cost. Some Online Systems use an RFID (Radio Frequency Identification) Card for account number identification. This allows the user to activate their card by tapping it on a small receiver. As RFID technology continues to mature, the cost on these cards will surely decrease.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Another advantage to an Online System is that you can have complete remote access to customer account information, machine usage, and auditing of cycles. With the proper machine compatibility, you can also adjust store pricing without even stepping foot into the coin store! Also, with this system you are no longer locked into $0.25 (quarter) increment pricing. You can adjust prices down to the penny.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The Online System requires the installation of complete wiring throughout the store (since the Card Transfer Machines and laundry equipment must be hard wired to the central computer). In most cases, the card readers in this system <b>replace</b> the coin drops, therefore eliminating the ability to accept coins. These systems generally include at least two Card Transfer Machines so that if one machine fails, another is available to still allow customers to add money to their cards.</div><div class="MsoNormal"><br />
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<span style="font-size: large;"><b>Direct Credit Card System</b></span><br />
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<tr><td style="text-align: center;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvRKLPh0gorudHfqiIRVqBi88mtEGfb6Dh3CljwJAeRl7tDMKK42TzL2hpxMYrW3ktsjCQZHLTcJeir2LZenxT_kzt4km7s89_UJaewsECYPH5g04QUuVpeA9R94-4R5ZaC11Twt0YikM6/s400/Direct+Credit+Card+System.jpg" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
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<div class="MsoNormal">One of the newest developments is the Direct Credit Card System. In my opinion, this is one of the most exciting developments in the coin laundry industry in many years. With this system, credit card readers are placed on the laundry equipment, without replacing the coin drops (customers can still use coins to activate the equipment). A customer then uses the credit card that they already have (and use in every other consumer business) to swipe on the laundry equipment and activate the machine. In most cases, the credit card readers are connected to the main computer in the store via an encrypted wireless system. This makes the system much easier to install.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Other advantages of this system include: (1) it is very comfortable for the customer to use and understand because it’s just like using a credit card at a gas pump; (2) the customer does not have to purchase a separate card and put funds on that card; (3) customers can use credit instead of having to use their cash; (4) remote access and monitoring of the system in any Internet browser; and (5) the money is automatically deposited in your bank account each night, reducing collection costs!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Some of these systems even provide for an Online System optional add-on which allows the use of magnetic stripe cards as outlined above. This allows you to add the marketing features that the Online System provides.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The Direct Credit Card System is not inexpensive. As with most leading edge technology, the cost of entry is high for early adopters. However, you don’t have to do your entire store at once—you can add readers over time. I would suggest doing a few machines in your store to see how the system works for you.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">If you’ve read my previous articles, you know that I am a firm believer in researching and comparing the ongoing costs associated with any operation. This is no different. There are methods to combine the individual cycles into a single (larger) transaction to keep these costs to a minimum. Also, this system works in conjunction with credit card processors. Make sure that you understand and compare all of the ongoing fees.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-size: small;"><i>Laundry card systems are an exciting new add-on to your laundry store that, when set up and used properly, can provide a great convenience for your customers. In addition, the marketing advantages will allow you to gain new customers and maintain your existing customers.</i></span></div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-29900499612223542642010-08-24T05:19:00.000-07:002010-08-24T05:19:14.039-07:00Speaking on Laundry Equipment Efficiency<div class="MsoNormal">Last month, I wrote about the concept of Price versus Cost when choosing laundry equipment and how it’s important to research all aspects of potential equipment to determine what it costs in the long run.<span style="mso-spacerun: yes;"> </span>This month, I’m going to dig in deeper on what defines one important factor of laundry equipment:<span style="mso-spacerun: yes;"> </span>efficiency.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">These days, there is a lot of “green” marketing which speaks of conservation, eco-innovation, sustainability and efficiency.<span style="mso-spacerun: yes;"> </span>In other industries, many of the products and services that are marketed as green products sometimes cost more and don’t quite work as well.<span style="mso-spacerun: yes;"> </span>Purely as a business owner, if the green revolution costs you more for a lower quality product, what’s the incentive to move towards a green initiative?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">As a laundry owner, what does going green mean to you?<span style="mso-spacerun: yes;"> </span>More importantly, are there tangible benefits that you can obtain from the green revolution which don’t <i>cost</i> you more money but instead <i>make</i> you more money?<span style="mso-spacerun: yes;"> </span>I’m happy to report that, in the laundry business, going green with more efficient products can make you money!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The main reason that a more efficient product makes the laundry owner more money boils down to one simple principle:<span style="mso-spacerun: yes;"> </span>The coin laundry business is, in a large respect, selling utilities.<span style="mso-spacerun: yes;"> </span>Customers come to your store and use your equipment which in turn uses large amounts of water, natural gas, sewer, and electricity.<span style="mso-spacerun: yes;"> </span>These combined utility costs are one of the largest expenses for a coin laundry owner.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The coin laundry business is selling utilities, so one of the most basic and effective ways to cut costs is to lower your utility costs.<span style="mso-spacerun: yes;"> </span>The most basic way to do this is to choose equipment that is the most energy efficient in the industry.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Let’s start with the washers.<span style="mso-spacerun: yes;"> </span>The most obvious (and costly) utility used in a washing machine is water.<span style="mso-spacerun: yes;"> </span>If you still have top loading washing machines in your store, these are the most obvious water guzzlers.<span style="mso-spacerun: yes;"> </span>The newer front-loading washers can reduce water consumption by as much as 30% from top-loading washers.<span style="mso-spacerun: yes;"> </span>However, even the newer front-loading multi-load washers have a much lower water usage than their older counterparts.<span style="mso-spacerun: yes;"> </span>Great strides have been made in recent years to lower the water consumption of all washers and this efficiency can directly transfer to bottom line savings to you, the laundry owner.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Of course, the next obvious utility saving factor is sewer costs.<span style="mso-spacerun: yes;"> </span>Lower water usage in your equipment translates to less waste water produced and less impact on the sewer system.<span style="mso-spacerun: yes;"> </span>In many cases, the sewer fees are calculated by measuring the direct water usage in a facility.<span style="mso-spacerun: yes;"> </span>Sewer costs and impact is a factor that is more and more important these days.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">If the washer uses less water, it most likely will use less hot water.<span style="mso-spacerun: yes;"> </span>This is important because that hot water doesn’t heat itself; it costs money to make that water hot!<span style="mso-spacerun: yes;"> </span>So, when a washer uses less hot water, there is a lower associated charge (in the form of natural gas, in most cases) to heat that water.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">In addition to all of the water-associated efficiencies that the modern washing machines have, there is a factor which saves on another important utility cost:<span style="mso-spacerun: yes;"> </span>electricity.<span style="mso-spacerun: yes;"> </span>Most modern washing machines have inverter-driven motor systems.<span style="mso-spacerun: yes;"> </span>These inverter motors allow motors to ramp up to speed, maximizing efficiency and lowering start-up amp draws.<span style="mso-spacerun: yes;"> </span>Not only does this save on electricity costs, but it maximizes the life of the motor and associated sheaves, belts, couplings, and other system components.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The final utility saving factor in the washing machine is the remaining moisture content (RMC) within the laundered items after the washer is complete.<span style="mso-spacerun: yes;"> </span>Front-loading washers, especially soft-mount washers, spin at very high speeds and the resulting increased G-force squeezes extra moisture from the laundered items.<span style="mso-spacerun: yes;"> </span>The savings from this lowered RMC is realized as the clothing is dried (for a shorter period of time).<span style="mso-spacerun: yes;"> </span>Let’s move on to the dryers and discuss this further.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">As for the dryers, the utility saving equation is much simpler.<span style="mso-spacerun: yes;"> </span>Most all of the utility usage in a clothes dryer is in the form of natural gas.<span style="mso-spacerun: yes;"> </span>The more time that a dryer is burning gas (heating), the more gas is consumed.<span style="mso-spacerun: yes;"> </span>A direct measure of the gas used by a dryer as it is operating is the BTU rating.<span style="mso-spacerun: yes;"> </span>Simply put, the higher the BTU rating, the more gas that a dryer uses.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">When we remove the clothes from the washer that has spun them out with a very high g-force to reduce moisture content, it takes less time (and BTU energy) to get the clothes to the same level of dryness.<span style="mso-spacerun: yes;"> </span>Now, there are those that say that less time in the dryer means less income for the dryers but I disagree.<span style="mso-spacerun: yes;"> </span>Everything is relative in this world, including dry time.<span style="mso-spacerun: yes;"> </span>I would suggest that you raise your dryer vend prices to achieve the same income for a lower dry time.<span style="mso-spacerun: yes;"> </span>The key is that your customers will spend less time in your coin laundry.<span style="mso-spacerun: yes;"> </span>Your customers will appreciate this fact.<span style="mso-spacerun: yes;"> </span>With soft-mount washers paired with efficient dryers, you can market your laundry as a Quick Wash and Dry store, a marketing advantage which would surely appeal to your customers in this fast-paced world!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The most important point about dryer efficiency is that the BTU rating of the dryer relates directly to the gas usage.<span style="mso-spacerun: yes;"> </span>There are some dryers on the market which are built to be very efficient in their gas usage and the conservation of heat within the dryer.<span style="mso-spacerun: yes;"> </span>These dryers are built with better insulation, improved air circulation, and more efficient ignition systems.<span style="mso-spacerun: yes;"> </span>When evaluating a dryer, look carefully at the BTU rating.<span style="mso-spacerun: yes;"> </span>A dryer that can dry items in the same time as an older dryer with a lower BTU rating is worth its weight in gold!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Washers and dryers have come a long way in the last several years in terms of efficiency.<span style="mso-spacerun: yes;"> </span>The good news for you, as the coin laundry owner, is that you can directly translate these energy savings to money in your pocket.<span style="mso-spacerun: yes;"> </span>With the energy efficiencies built into the latest and greatest equipment, you owe it to yourself to examine the savings that this more efficient equipment can provide.<span style="mso-spacerun: yes;"> </span>With careful planning and careful vend price analysis/adjustment, newer equipment can help to pay for itself!</div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0tag:blogger.com,1999:blog-4436065683404069811.post-63339525482066401382010-08-24T05:18:00.000-07:002010-08-24T05:18:11.530-07:00Selling Price Versus Cost of Ownership<div class="MsoNormal">Okay, you’ve made up your mind that you need to buy some commercial laundry equipment, either as an initial purchase for a new coin store or as replacement for some older equipment.<span style="mso-spacerun: yes;"> </span>Now what?<span style="mso-spacerun: yes;"> </span>How do you determine which brand of equipment to buy and from what source?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">You may start by comparing laundry equipment from all of the various manufacturers, comparing spec-to-spec to make sure that they match up.<span style="mso-spacerun: yes;"> </span>Once you’ve determined the comparable equipment from each manufacturer, you just compare the prices and make your decision, right?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">I suggest there are many additional pieces to the puzzle aside from the selling price.<span style="mso-spacerun: yes;"> </span>When you purchase something that lasts 10-15 years, the process of buying that item changes from a simple purchase to an <i>investment</i>.<span style="mso-spacerun: yes;"> </span>When making an <i style="mso-bidi-font-style: normal;">investment</i> in something, you look at things a little differently.<span style="mso-spacerun: yes;"> </span>If the equipment isn’t reliable or has other operational costs which you didn’t anticipate, 10-15 years is a long time to deal with that problem and can end up costing you much more than you bargained for.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">There is one thing to keep in mind, no matter what or where you choose.<span style="mso-spacerun: yes;"> </span>Don’t forget about the cost of ownership for the equipment!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">There are many other products that you may be familiar with which have a low selling price but a high cost of ownership.<span style="mso-spacerun: yes;"> </span>There was a time in the recent past when the Hummer SUV vehicles were selling at very low comparative prices.<span style="mso-spacerun: yes;"> </span>The reason for this price drop was based mostly on the price of gas at that time.<span style="mso-spacerun: yes;"> </span>The Hummers used such a large amount of gasoline that the cost of ownership was prohibitively expensive.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Another example is certain inkjet printers.<span style="mso-spacerun: yes;"> </span>These days, you can open the Sunday paper on any given week and find inkjet printers at a very low selling price.<span style="mso-spacerun: yes;"> </span>However, the ink cartridges which are quickly used up by this machine are very expensive.<span style="mso-spacerun: yes;"> </span>The cost of using this product on a daily basis, again, the cost of ownership, is very expensive.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Listed below are some very important factors that should be considered when choosing commercial laundry equipment:</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Washer Efficiency<o:p></o:p></b></div><div class="MsoNormal">In recent years, great strides have been made in washer efficiency, mostly with the use of front loading washers and inverter-driven (ramp-up) motors.<span style="mso-spacerun: yes;"> </span>What is the water usage of the washers?<span style="mso-spacerun: yes;"> </span>How much residual moisture is left in the clothes after spinning out? (High speed spin out can effectively pre-dry the clothes.)<span style="mso-spacerun: yes;"> </span>How much electricity and torque is required when the motor rotates the basket?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Dryer Efficiency<o:p></o:p></b></div><div class="MsoNormal">There have also been advancements in dryer technology which help dryers to be more efficient.<span style="mso-spacerun: yes;"> </span>Does one dryer have a lower BTU rating with the same dry results as equipment with higher BTU ratings?<span style="mso-spacerun: yes;"> </span>(The BTU measurement corresponds to the amount of gas that a dryer uses; lower BTU = less gas.)<span style="mso-spacerun: yes;"> </span>Does the dryer have insulating features which help to contain the heat within the dryer (increasing efficiency and keeping the laundry cooler and quieter)?<span style="mso-spacerun: yes;"> </span>Are there moisture sensors to help limit gas usage after the clothes have dried?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Labor and Parts Warranty<o:p></o:p></b></div><div class="MsoNormal">Most distributors provide a labor warranty and support the manufacturer’s parts warranty program.<span style="mso-spacerun: yes;"> </span>How long is the labor warranty?<span style="mso-spacerun: yes;"> </span>How long is the parts warranty?<span style="mso-spacerun: yes;"> </span>Which parts in the machine have limited warranty coverage and which are fully covered?<span style="mso-spacerun: yes;"> </span>Does the warranty cover the original owner only?<span style="mso-spacerun: yes;"> </span>Read the fine print here!</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Distributor<o:p></o:p></b></div><div class="MsoNormal">As you initially invest in the equipment and throughout its life cycle, it is important that you have a reputable distributor to help you expertly install and support the equipment purchase.<span style="mso-spacerun: yes;"> </span>How long has the distributor been in business?<span style="mso-spacerun: yes;"> </span>How knowledgeable is the salesperson?<span style="mso-spacerun: yes;"> </span>What quality of service can be expected?<span style="mso-spacerun: yes;"> </span>Is there a fully stocked Parts Department and service technicians to support the product?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;">Durability of Equipment<o:p></o:p></b></div><div class="MsoNormal">Admittedly the most difficult aspect to gauge is the “lasting power” of the machine after continued use, since most times you are buying the newest model.<span style="mso-spacerun: yes;"> </span>Do you have any experience with this brand of equipment?<span style="mso-spacerun: yes;"> </span>Can you speak to someone who already owns the brand that you are considering?<span style="mso-spacerun: yes;"> </span>Can you go to a showroom and put your hands on the machine in question, perhaps even taking off the covers to examine the inner workings?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">There are many factors which you must consider when making an investment in laundry equipment.<span style="mso-spacerun: yes;"> </span>It is not a simple purchase, based on the selling price alone.<span style="mso-spacerun: yes;"> </span>Instead, it’s an equation which needs to be considered carefully in order to maximize the money that you’re spending, both now, and 10-15 years down the road.<span style="mso-spacerun: yes;"> </span>Doing your homework now can save you a lot of stress, time, and money in the long run.</div>eqpmarkhttp://www.blogger.com/profile/05506900785410425603noreply@blogger.com0